Pre-Ad Launch Checklist

Before you hit "launch" on any campaign, lock these basics:

Product Listings

Keyword-rich titles (based on actual search volume)

Bullet points that clearly solve customer problems

High-resolution images and A+ content

SEO-optimized backend fields (search terms, tags)

Clear pricing strategy (MRP vs offer price positioning)

Inventory Readiness

Is your inventory synced with ad campaigns?

Avoid out-of-stock ads — wasted spend and poor user experience

Have a stock buffer for top-selling SKUs

Branding Consistency

Use the same tone, colors, and images across platforms

Ensure your brand story flows through your listings

Logistics Audit

Delivery timelines updated

Return/refund policy easily visible

Support contact info is live and accessible

Ad Campaign Planning

Now that your foundation is ready, plan your campaigns strategically.

Define Your Funnel

Awareness: Sponsored brand or category ads

Consideration: Product listing ads, influencer tie-ins

Conversion: Retargeting, discount-driven campaigns

Budget Planning

Start with a small test phase (7–10 days)

Allocate budgets per product category

Avoid daily caps that throttle delivery and visibility

Targeting Strategy

Keyword: Use marketplace search trend tools

Audience: Interests, lookalikes, cart abandoners

Placement: App, desktop, homepage, or product listing page

Ad Creative Assets

Headlines that trigger curiosity or urgency

Images/videos that show product usage in real-life

Ratings and reviews smartly integrated into creatives

Live Campaign Monitoring

Ads are not “set and forget.” Here's what you should monitor weekly:

ROAS (Return on Ad Spend) by product

Click-through rate (CTR): anything below 0.3% needs a creative refresh

Conversion rate (CVR): optimize listings if below 5%

Budget consumption vs sales trend

Negative keywords and wasted clicks

Identify and scale top-performing SKUs

Always A/B test creatives, audiences, and bid strategies.

Post-Campaign Optimization

Once campaigns mature or end, take time to analyze and optimize:

Pause underperforming SKUs or ad groups

Reallocate budget to high-margin or seasonal winners

Use customer review feedback to improve listings

Build retargeting lists from viewers who did not convert

Bonus Tips for 2025

Automate bidding, reporting, and inventory alerts wherever possible

Use short-form video in ad creatives — they convert better on mobile

Track competitor pricing and keyword share regularly

Plan campaigns at least 2 weeks before major sale events

Set calendar reminders for weekly and mid-campaign reviews

Market place advertising in 2025 is both art and science. With increasing competition and rising CPCs, only data-driven, well-structured campaigns will succeed. This checklist isn’t just a reference — it’s your operating manual for scaling profitably.

Need help putting this strategy into action? 99Yrs Network offers full-stack marketplace marketing and execution to power your growth across platforms.