Our Three Step Process
July 7, 2025
How to Scale Your D2C Brand Across Marketplaces Without Burning Your Ad Budget*
Our Three Step Process
July 7, 2025
How to Scale Your D2C Brand Across Marketplaces Without Burning Your Ad Budget*
How to Scale Your D2C Brand Across Marketplaces Without Burning Your Ad Budget* In today’s fast-paced eCommerce environment, Direct-to-Consumer (D2C) brands are booming — but scaling across multiple marketplaces like Amazon, Flipkart, and Nykaa isn’t always smooth sailing. Many brands pour heavy budgets into ads, only to see limited return on investment. At 99Yrs Network, we’ve helped hundreds of D2C brands avoid these costly pitfalls. Here's how you can grow smart, not just fast.
1. Build a Strong Foundation Before You Advertise
Most brands jump into advertising without optimizing their product listings. That's like pouring water into a leaking bucket.
*Checklist before running ads:*
* Clear, keyword-rich titles
* High-quality images & videos
* Compelling bullet points and descriptions
* Accurate product tagging and categorization
* Competitive pricing with strategic offers
An optimized listing converts better — meaning you get more return from the same ad spend.
2. Don’t Rely on One Marketplace
Each marketplace has its own audience behavior, algorithm, and marketing tools. For example:
One platform may reward deep discounts, another may favor content quality.
Your top-selling SKU on one channel might underperform on another.
What to do instead?
Test your catalog on 2–3 marketplaces simultaneously, but track performance *channel-wise* and adjust ad strategies separately.
3. Follow a Full-Funnel Ad Strategy
Many brands focus only on *sales campaigns*, ignoring the upper funnel. That’s a mistake. Awareness and consideration campaigns build brand trust — especially for newer D2C brands.
Recommended ad flow:
1. Awareness: Sponsored display, influencer-led brand ads
2. Consideration: Keyword-based product ads
3. Conversion: Retargeting + high-ROI SKU campaigns
Leverage Data. Always.
Every click, cart abandonment, or review is data. But data only helps if it's analyzed right.
Use your insights to answer:
Which products have the highest ROAS?
What keywords are driving conversions?
Which times of day/week generate peak traffic?
By doubling down on high-performing segments, you reduce waste and scale profitably.
5. Don’t Scale Without a System
Many D2C brands spend more when they “scale,” but that doesn’t always mean more revenue. True scaling is about *increasing profit*, not just spend.
Our rule at 99Yrs Network:
No scaling without a data-backed decision.
Weekly campaign optimization is non-negotiable.
Cross-functional teams (content + ads + logistics) must sync every move.
Ready to Scale Smarter?
If you’re a D2C brand tired of burning your budget, let’s talk.
At 99Yrs Network, we bring *marketplace expertise, performance marketing, and strategic execution* under one roof. From cataloging to conversions — we’ve got your growth covered.
Reach out today to make your eCommerce budget work smarter — not harder.*
1. Build a Strong Foundation Before You Advertise
Most brands jump into advertising without optimizing their product listings. That's like pouring water into a leaking bucket.
*Checklist before running ads:*
* Clear, keyword-rich titles
* High-quality images & videos
* Compelling bullet points and descriptions
* Accurate product tagging and categorization
* Competitive pricing with strategic offers
An optimized listing converts better — meaning you get more return from the same ad spend.
2. Don’t Rely on One Marketplace
Each marketplace has its own audience behavior, algorithm, and marketing tools. For example:
One platform may reward deep discounts, another may favor content quality.
Your top-selling SKU on one channel might underperform on another.
What to do instead?
Test your catalog on 2–3 marketplaces simultaneously, but track performance *channel-wise* and adjust ad strategies separately.
3. Follow a Full-Funnel Ad Strategy
Many brands focus only on *sales campaigns*, ignoring the upper funnel. That’s a mistake. Awareness and consideration campaigns build brand trust — especially for newer D2C brands.
Recommended ad flow:
1. Awareness: Sponsored display, influencer-led brand ads
2. Consideration: Keyword-based product ads
3. Conversion: Retargeting + high-ROI SKU campaigns
Leverage Data. Always.
Every click, cart abandonment, or review is data. But data only helps if it's analyzed right.
Use your insights to answer:
Which products have the highest ROAS?
What keywords are driving conversions?
Which times of day/week generate peak traffic?
By doubling down on high-performing segments, you reduce waste and scale profitably.
5. Don’t Scale Without a System
Many D2C brands spend more when they “scale,” but that doesn’t always mean more revenue. True scaling is about *increasing profit*, not just spend.
Our rule at 99Yrs Network:
No scaling without a data-backed decision.
Weekly campaign optimization is non-negotiable.
Cross-functional teams (content + ads + logistics) must sync every move.
Ready to Scale Smarter?
If you’re a D2C brand tired of burning your budget, let’s talk.
At 99Yrs Network, we bring *marketplace expertise, performance marketing, and strategic execution* under one roof. From cataloging to conversions — we’ve got your growth covered.
Reach out today to make your eCommerce budget work smarter — not harder.*
How to Scale Your D2C Brand Across Marketplaces Without Burning Your Ad Budget* In today’s fast-paced eCommerce environment, Direct-to-Consumer (D2C) brands are booming — but scaling across multiple marketplaces like Amazon, Flipkart, and Nykaa isn’t always smooth sailing. Many brands pour heavy budgets into ads, only to see limited return on investment. At 99Yrs Network, we’ve helped hundreds of D2C brands avoid these costly pitfalls. Here's how you can grow smart, not just fast.
1. Build a Strong Foundation Before You Advertise
Most brands jump into advertising without optimizing their product listings. That's like pouring water into a leaking bucket.
*Checklist before running ads:*
* Clear, keyword-rich titles
* High-quality images & videos
* Compelling bullet points and descriptions
* Accurate product tagging and categorization
* Competitive pricing with strategic offers
An optimized listing converts better — meaning you get more return from the same ad spend.
2. Don’t Rely on One Marketplace
Each marketplace has its own audience behavior, algorithm, and marketing tools. For example:
One platform may reward deep discounts, another may favor content quality.
Your top-selling SKU on one channel might underperform on another.
What to do instead?
Test your catalog on 2–3 marketplaces simultaneously, but track performance *channel-wise* and adjust ad strategies separately.
3. Follow a Full-Funnel Ad Strategy
Many brands focus only on *sales campaigns*, ignoring the upper funnel. That’s a mistake. Awareness and consideration campaigns build brand trust — especially for newer D2C brands.
Recommended ad flow:
1. Awareness: Sponsored display, influencer-led brand ads
2. Consideration: Keyword-based product ads
3. Conversion: Retargeting + high-ROI SKU campaigns
Leverage Data. Always.
Every click, cart abandonment, or review is data. But data only helps if it's analyzed right.
Use your insights to answer:
Which products have the highest ROAS?
What keywords are driving conversions?
Which times of day/week generate peak traffic?
By doubling down on high-performing segments, you reduce waste and scale profitably.
5. Don’t Scale Without a System
Many D2C brands spend more when they “scale,” but that doesn’t always mean more revenue. True scaling is about *increasing profit*, not just spend.
Our rule at 99Yrs Network:
No scaling without a data-backed decision.
Weekly campaign optimization is non-negotiable.
Cross-functional teams (content + ads + logistics) must sync every move.
Ready to Scale Smarter?
If you’re a D2C brand tired of burning your budget, let’s talk.
At 99Yrs Network, we bring *marketplace expertise, performance marketing, and strategic execution* under one roof. From cataloging to conversions — we’ve got your growth covered.
Reach out today to make your eCommerce budget work smarter — not harder.*
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses